Top Marketeers support The Longtailers

AMSTERDAM - Strategic top marketeers of Heineken, TNT Post, Paramount, AD and other Dutch companies wish The Longtailers succes. They loved the idea that the University of Amsterdam is exploring the Long Tail of the web, says Anick de Ronde of the Dutch marketing organisation NIMA.

During a private dinner of strategic marketeers, organized by the NMA, the Longtailers explained the one year long experiment. Anick de Ronde: ,,Student Joel Broeckaert did his pitch between soup and main course. The members of the NIMA platform of Top Marketing Companies, all strategic marketeers, were very amused. We wish the professor and his students good luck. It’s a nice idea to test the theory of the Long Tail like that.”